Everton Partners with Christopher Ward for Training Kit Deal

Everton’s long courtship with Christopher Ward has moved into a new phase, with the Premier League club naming the British watchmaker as their first-ever official training kit partner in a multi-year agreement.

What began as a timing partnership has quietly grown into one of the club’s most visible commercial relationships. Now it steps directly onto the training pitches.

From timing partner to daily presence

Christopher Ward first arrived at Everton as official global timing partner, a neat fit for a brand built on precision. The logo then migrated onto the shirt sleeve, into the new Hill Dickinson Stadium as a founding partner, and across support for Everton Women and Everton in the Community.

This latest deal pushes the relationship into the heart of the football operation.

From the 2026/27 season, Christopher Ward branding will feature on training wear for both the men’s and women’s first teams, embedding the company into the daily routine at Finch Farm. The visibility won’t stop there: the watchmaker’s name will run across Everton’s social channels and matchday platforms, from LED boards to media backdrops and in-stadium branding at both Hill Dickinson Stadium and Goodison Park.

The reach then widens again.

From 2027/28, the partnership stretches across the club’s pathway, with Christopher Ward on the training kit of the Under-21s, Under-18s and Academy sides, while remaining on the senior men’s and women’s gear. Supporters will see the same branding on all first-team replica training items.

This is no mere logo swap. It is a full-scale integration.

A partnership built on detail

Everton’s president of business operations, Andrew Middleton, framed the announcement as a natural progression of a relationship that has steadily tightened.

“Christopher Ward has been a bold, innovative and committed partner to Everton, and we are delighted to see that relationship continue to grow through this landmark agreement,” he said, calling the training kit status “a significant step” that places the brand “directly within the environment where our teams prepare, develop and strive for excellence every day.”

The club views the deal as another sign of its growing commercial muscle in the lead-up to life at Hill Dickinson Stadium. A statement highlighted the “continued growth of Everton’s commercial portfolio,” linking the training kit agreement with the recent confirmation of CMC Markets as main front-of-shirt partner and Stake as official sleeve partner.

Taken together, Everton argue, these partnerships point to “the increasing strength of Everton’s partnership proposition and the opportunities created by the club’s new stadium era at Hill Dickinson Stadium, alongside the continued growth of Everton Women at Goodison Park.”

53° North and the Everton timepieces

The tie-up has already produced some unusual crossover between football and watchmaking.

Last season, Everton and Christopher Ward opened 53° North at Hill Dickinson Stadium, billed as the world’s first premium watch showroom inside a sporting venue. The club say the space has brought supporters closer to the craft and precision of mechanical watchmaking, an experience more often reserved for high-end retail districts than the concourses of English football grounds.

The brand has also created three Everton-inspired timepieces that lean heavily into the club’s history.

• The Dixie Dean, a 60-piece limited edition, honours one of football’s most prolific goalscorers.
• The Goodison features a caseback made from the stadium’s iconic 1930s turnstiles, turning a piece of the old ground into something supporters can wear.
• The Goodison 3.1 commemorates the famous 3-1 victory over Bayern Munich in the 1985 European Cup-Winners’ Cup semi-final second leg, one of Goodison’s most celebrated nights.

These are not casual nods to club colours. They are attempts to fuse Everton’s mythology with Christopher Ward’s design language.

Timing, marginal gains and the training ground

For Mike France, CEO and co-founder of Christopher Ward, the move onto the training kit is about aligning the brand with the grind behind the scenes rather than just the showpiece moments.

“We believe that excellence is built on the smallest details – whether in the precision of a mechanical watch or the marginal gains that define elite football,” he said.

“Becoming Everton’s first-ever training kit partner feels like a natural next step in our journey together. It builds on our presence both on and off matchday by embedding us even further into the club – in the daily environment where performance is really shaped, behind the scenes on the training ground.”

That idea of unseen work resonates with both sides. Training pitches and watch workshops share a language of repetition, refinement and timing. France spoke of “the discipline, precision and constant refinement that sits beneath the surface,” arguing there is “a genuine alignment between our worlds, built on timing and a relentless drive to improve.”

Middleton, for his part, pointed to Christopher Ward’s role in the club’s broader story: from being a founding partner at Hill Dickinson Stadium and backing Everton Women, to supporting Everton in the Community and commissioning 53° North.

The message from Everton is clear: this is a partner that understands the club’s identity and its future direction, not just its global reach.

As the new stadium looms and the club reshapes its commercial landscape, the Christopher Ward logo will be stitched into the fabric of Everton’s daily work. The real test now is whether that shared obsession with marginal gains and timing can help deliver the kind of on-pitch moments supporters truly measure this era by.