Willman: The Haaland Lookalike Taking Miami by Storm
What started as a simple hairstyle choice has turned TikTok creator Willman into one of football’s most unlikely viral stories — Erling Haaland’s unofficial twin.
She braided her hair. The internet did the rest.
Clips of her long blond plaits and striking resemblance to the Norway star exploded across social media, spawning memes, side‑by‑side comparisons and millions of views. Suddenly, a casual look became a global talking point.
“[It’s been] so surreal ... I never expected braiding my hair to turn into millions of people comparing me to Erling Haaland,” she told People, still sounding slightly stunned by the scale of it all.
The online chaos reached a new level when Haaland himself joined in. The Manchester City forward dropped a comment on one of her videos, turning a fun trend into a full‑blown football crossover moment.
“It’s been amazing to watch the internet have so much fun with it, and seeing Erling comment on my video made the whole thing feel even more unreal,” she said. “As a creator, you never know what’s going to resonate, so I’m just grateful people have embraced it and had fun along the way.”
Now the lookalike is stepping out of the screen and into the stands.
She revealed she will be in Miami, Florida, on Saturday (local time) to watch Haaland’s Norway face England in a World Cup quarter-final, and she’s made no secret of what she really wants from the trip: a meeting with her “twin”.
On the other side of the story, Haaland sounds just as amused by the whole saga. Speaking to the same publication, he said: “It would be pretty funny if our paths crossed in real life after all of this.”
So the internet joke is heading for real life — and Willman is turning it into an event.
In Miami, on the day of the match, she’s hosting an Erling Haaland lookalike contest, leaning fully into the resemblance that changed her feed and her week. The prize is serious: tickets to the quarter-final.
On Instagram, she laid down the challenge to fellow doppelgängers and Norway supporters: “If you have ever been told you look like Haaland and are a Norway fan, you’re in for a surprise! @kalshi is helping me host an Erling Haaland lookalike contest right before the game on Saturday for 2 FREE TICKETS TO THE GAME!
“Meet us at the location [in Miami], and bring your best Haaland moves! See you there and good luck!”
From a braid in front of a camera to a mini Haaland convention in Miami, one question now lingers over the quarter-final: will the real No 9 and his viral twin finally share the same frame?
